Comprehensive real estate consulting services

At LIV Real Estate, we provide consulting, advisory and sales-management services to developers and investors throughout the entire development cycle — from identifying an opportunity to handing over each home.

We bring market analysis, product definition, sales management (master broker) and marketing together under one roof, to define every step and deliver solutions that are strategic, optimised and efficient.

Our services

Strategic consultancy

We advise developers and investors on key decisions in residential development with relevant, up-to-date, actionable information. We produce diagnostics and roadmaps covering demand segmentation, competitor benchmarking, pricing scenarios and absorption forecasts, as well as identifying opportunities and risks. We continuously track new-build stock and key indicators (sales pace, typologies, average ticket) to adjust strategy in time and protect the project’s profitability.

Market studies

We deliver precise X-rays of the new-build market, broken down by area and typology. Our inventory is updated regularly to provide comparisons by location and price bands, as well as identifying supply gaps and land opportunities. On this basis, we develop clear recommendations for product mix, phased pricing strategy and launch timing, reducing uncertainty and optimising the developer’s decision-making.

Investment and asset acquisition

We identify and assess opportunities — both land and completed product — in line with target returns. We carry out a full evaluation: planning and technical checks, encumbrance review, pricing and sales-rate projections, and a financial plan with sensitivity analysis. For land, we define the investment plan and support planning and execution to maximise developable potential. We also negotiate and structure the deal and coordinate all parties to close with security and strategic alignment.

Master broker

We act as your outsourced commercial department: we define the sales strategy (product, pricing, commissions and processes), develop the marketing plan and budget, and prepare the launch. We activate the campaign (communication to the agent network and client base), set up the sales office and showhome. We manage the sales process end-to-end: qualification, viewings, reservations, contracts, legal coordination and notary, alongside reporting and KPI control to fine-tune actions. We complete with a handover and after-sales protocol, ensuring consistency between product, brand and sales while protecting project profitability.

We maximise the commercial potential of your development

We integrate strategic consultancy, market studies, investment and asset acquisition, and end-to-end marketing and sales direction as master broker — all through a single point of contact. With local expertise, we align product, brand and sales to reduce uncertainty, optimise pricing and sustain absorption from launch through to delivery.

Working methodology: from strategy to handover

Before launching a project, we plan. During commercialisation, we measure and adjust. And in the final phase, we ensure an orderly close. Our methodology is structured into five linked steps that reduce uncertainty and keep the project under control at every milestone.

Project analysis

We study the location, demand by typology and reference prices. We benchmark the proposal against market studies to estimate absorption and expected margin.

Project enhancement

We fine-tune mix, specifications and sales narrative. We define name, key messages and competitive advantages to align product, brand and sales.

Go-to-market

We plan milestones, budget and channels. We prepare sales materials and the launch action calendar.

Communication to agencie

We run sales training sessions and activate the collaborator network with a detailed brief, terms and materials.

Opening the sales office

Customer service, viewing schedule and quality protocols. Signage and defined routes.

Systems and administration

CRM setup, lead traceability and reporting. Reservation workflows, documentation and regulatory compliance ready from day one.

Lead generation and client service

We generate demand and deliver personalised attention: in-person/virtual viewings, guidance and continuous follow-up through to closing.

Agency channel

Active management of collaborators: inventory distribution, viewing coordination and objective control, with weekly communication and sales support.

Direct-to-buyer channel

Qualification, advice and value demonstration (product, finance, timelines). Fast responses and full traceability in every interaction.

Sales office

Reception, guided tour and presentation of the financial dossier. Objection handling and a tailored proposal by typology and phase.

Showhome / showroom

An immersive product experience: materials, finishes and options. Structured routes to accelerate decisions and lift average ticket.

Closing sales

We handle the procedures required for property handover, from coordinating the LPO to setting up the owners’ community and managing after-sales services.

Reservation

Clear pre-reservation and reservation protocol: documentation, verification and timelines. Confirmation of terms and unit hold.

Sale and purchase agreement

Drafting and signing coordinated with legal counsel. Payment schedule, annexes and guarantees in line with current regulations.

Notary and handover

End-to-end management of signings, settlements and utility connections. Handover and after-sales protocol to ensure a smooth transition and buyer satisfaction.

Why work with us?

We offer an end-to-end service that simplifies your day-to-day and your team’s. Your development is centralised and in the hands of professionals who support you from the investment decision through to the delivery of each home.

Formed by a team of professionals with years of experience in the property market, together we’ve closed thousands of residential transactions in Marbella, Estepona and along the Costa del Sol.

We work with a network of trusted collaborators — experts in their fields and benchmarks — partnering closely and securely so your project is always in the best hands and with the best professionals.